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Luella Playwall Tested for CPC and CE compliance, and meets applicable Australian child safety standards. Turn any empty wall into a creative magnetic play zone where your child can build, draw, learn, and play every day.
This versatile 3-in-1 Magnetic Play Wall works with:
Please read the instructions below before purchasing so you know what to expect. Building with magnetic tiles requires the correct technique, and different tile brands vary in magnetic strength and weight.
Made with a durable 3.5 mm (9/64") metal sheet and a premium PP chalkboard surface, it's strong enough for everyday play while remaining lightweight and easy to install.
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✅ Designed by a women owned business that's passionate about creating meaningful products for families
✨ Starter Pack includes:
Removable, repositionable play wall
1️⃣ One Magnetic PlayWall
2️⃣ One Set of magnetic uppercase letters and numbers (A–Z & 0–9)
3️⃣ Three non-toxic, dust-free crayons
Built for everyday use, the PlayWall offers a reusable, easy-to-clean surface that works perfectly with our dust-free crayons and is also compatible with washable markers and magnetic toys. It’s the perfect way to spark creativity, support early learning, and brighten up any playroom or study corner.
The PlayWall works best on clean, smooth, non-absorbent surfaces — such as flat-painted walls (matte, satin), glass, smooth wood, or doors. Avoid very textured or rough surfaces, freshly painted walls (let them cure for 3 -4 weeks), or walls prone to humidity.
Before You Apply: Wall Surfaces to Avoid
To ensure your decals stay secure and your walls remain intact, it’s essential to know which surfaces aren’t ideal for application.
Specialty & Protective Paints
Some modern paints are designed to repel stains, dirt, or even improve air quality. While great for maintenance, these coatings can prevent decals from bonding properly, resulting in weak or failed adhesion.
Rough or Decorative Surfaces
Walls with heavy texture, uneven finishes, or wallpaper create gaps that stop decals from sticking smoothly. Applying decals on wallpaper is also not recommended, as removal may cause damage.
Aged or Fragile Paintwork
If the paint is peeling, cracked, or already compromised, applying decals may worsen the condition. Adhesion pressure can lift paint from the surface when applied or removed.
Quick wall test: Take a roll of clear tape and press the rounded edge of the roll firmly against your wall. Stick a strip of tape flat onto the wall about 4 inches long. Leave it for a few hours — if the tape stays in place, your wall is good to go.
Potential for Wall Marks
Applying or removing decals may leave marks or minor damage—especially on flat white or matte-painted walls, which tend to be more delicate.
Our Disclaimer
Because wall quality and paint types are beyond our control, we can’t take responsibility for any surface damage that may occur during installation or removal.
Clean the wall with a damp cloth and allow it to dry completely before installation.
Do not use alcohol, chemical cleaners, or specialty cleaning products to prepare the wall, as they may reduce the adhesive's ability to bond properly.
For Dustless Chalk
For Water-Based Markers
Magnetic Wall Panel 39.4 in × 24 in (100cm x 60cm) And 39.4 in x 30 in (100x76cm) : Made from a laminated flexible iron sheet and PP chalkboard film — strong, durable, and easy to clean.
Magnetic Letters: Uppercase EVA foam letters, 1.6 in (4 cm) tall, with a flexible magnetic backing for easy handling and play.
Dustless Crayons: Made with lauric acid (a safe, plant-based ingredient often found in coconut oil), organic pigments for fun, natural colors, and water-based wax that makes them smooth and easy to write with. These non-toxic crayons are mess-free, wipe clean easily, and safe for everyday play.
While we do our best to show accurate product colors, slight variations may occur due to screen settings and lighting. For a better sense of color, we recommend checking our product photos on social media.
For Shipping time please check our shipping policy
We offer a 30-day return or exchange under the following conditions:
Read more about Return Policy
Note: We ship our products from the United States, Australia and Thailand
Please read this before purchasing.Shopping online doesn't always tell the full story, and as the designer behind the Ultra Mag Play Wall, I want to make sure you know exactly what to expect before you buy.Our goal isn't just to make a sale—it's to create a product your family will genuinely enjoy for years to come.
The Ultra Mag Play Wall is significantly stronger than our original version and one of our most capable play walls yet.
Instead of using a thick, heavy steel board, we chose a high-quality eco-friendly flexible steel sheet. This keeps the play wall lightweight, easy to install, safer for family homes, and more affordable—without sacrificing everyday performance.
This design is intentional. It's the balance we believe works best for most families.
Like any magnetic surface, the Ultra Mag Play Wall has practical limits.
You can build impressive 3D magnetic tile creations—even up to three layers—but the right building technique is essential. Start with a strong backing by connecting multiple tiles before building outward. A single tile attached to the wall isn't designed to support large floating structures without a proper base.
Because the play wall uses a thin, flexible steel sheet, there is a limit to the weight it can support. This is simply how magnets and gravity work.
The Ultra Mag Play Wall is designed to expand what's possible with magnetic tile play—not replace building from the ground up. Before purchasing, please read our Magnetic Building Guide to understand the best building techniques and ensure this product meets your expectations.
Draw on it. Build on it. Learn on it. Imagine on it.Luella Play grows with your child through every stage of play.
Here’s What You’ll Get
Included
Included
Included
The PlayWall works best on clean, smooth, non-absorbent surfaces — such as flat-painted walls (matte, satin), glass, smooth wood, or doors. Avoid very textured or rough surfaces, freshly painted walls (let them cure for 3 -4 weeks), or walls prone to humidity.
Before You Apply: Wall Surfaces to Avoid
To make sure your decals stay secure and your walls stay happy, it’s important to know which surfaces aren’t ideal for application.
Specialty & Protective Paints
Some modern paints are designed to repel stains, dirt, or even improve air quality. While great for maintenance, these coatings prevent decals from bonding properly—so adhesion may be weak or fail altogether.
Rough or Decorative Surfaces
Walls with heavy texture, uneven finishes, or wallpaper create gaps that stop decals from sticking smoothly. Applying decals on wallpaper is also not recommended, as removal may cause damage.
Aged or Fragile Paintwork
If paint is peeling, cracked, or already compromised, applying decals may worsen the condition. Adhesion pressure can lift paint from the surface when applied or removed.
Every home is different, and wall conditions can vary widely.
Potential for Wall Marks
Applying or removing decals may leave marks or minor damage—especially on flat white or matte-painted walls, which tend to be more delicate.
Our Disclaimer
Because wall quality and paint types are beyond our control, we can’t take responsibility for any surface damage that may occur during installation or removal.
While the play wall can be removed and repositioned, each time it is reapplied the adhesive becomes weaker, which may reduce the product's lifespan. We recommend choosing the final location before installation. If removal is necessary, peel slowly and gently from one corner.
Use flat magnets such as magnetic letters, small magnetic shapes, and magnetic tiles.
Please note that magnetic tiles vary in size, weight, and magnetic strength depending on the brand. Some will hold better than others. For the best experience, we recommend tiles around 6.5 cm to 7.5 cm (2.6–3 in) in size. Heavy metal objects or oversized magnets may not adhere securely.
For drawing, we recommend using the included dustless, non-toxic crayons. You can also use washable markers or other water-based markers and paints that are compatible with the surface.
If using whiteboard markers, test them on a small area first. Some brands are more difficult to erase and may leave light staining or ghosting.
We ship our products domestically from the United States and Australia.
All orders are shipped with tracking, and you’ll receive a confirmation email once your package is on its way.
We've worked hard to improve the Ultra Mag Play Wall so it adheres to as many wall surfaces as possible, and we're confident in its performance.
However, with thousands of different wall paints, finishes, and textures used around the world, no adhesive can guarantee perfect results on every surface.
That's why we offer a full refund if your wall is compatible with our Wall Compatibility Guide but the play wall still doesn't adhere properly.
If you'd prefer to keep your play wall, we've found that adding a construction adhesive provides a strong, permanent solution for difficult wall surfaces.
🇺🇸 United States
🇦🇺 Australia
For daily cleaning, use a soft, damp cloth or baby wipes. For tougher marks, you can use a mild whiteboard cleaner or eraser, but always test a small inconspicuous area first. Avoid abrasive scrubbers or harsh chemicals.
