A Play System Kids Actually Keep Using
Instead of single-purpose toys designed for only one stage or activity, the Luella Magnetic Playwall is an expandable play system that creates endless opportunities to play, draw, spell, write, build, learn, explore, and imagine — keeping play fresh so your child never gets bored of it.
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The Playroom Upgrade Parents Don’t Regret
Easy to install. Easy to remove. Designed to grow with your child through endless ways to play, learn, and create.
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A beautiful, removable play system
That keeps kids engaged longer without taking over your home.
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Child-Safe & Mess-Free
Non-Toxic Materials | Certified Third-Party Tested
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a Toy System That Doesn’t Get Forgotten
Unlike single-purpose toys that lose attention quickly, our modular play system evolves with your child through drawing, magnetic play, STEM activities, learning games, and open-ended creativity.
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Luella Magnetic Playwall
Testimonials
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My toddler’s obsessed! The Luella Playwall keeps her happy for hours—screen-free and beautifully designed.
Emily R.
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The removable setup was the selling point for me. We live in a rental, so drilling into walls wasn’t an option. Installation took less than 15 minutes, and I love that we can reposition it as our play space changes.
Jessie M.
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Most toys in our house get ignored after a week. Luella Play has been completely different because it evolves with my daughter’s interests. One day it’s magnetic play, the next it’s drawing, storytelling, or learning games. It feels more like a long-term play system than a toy.
Hannah T.
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I love how mess-free it is. The magnetic pieces stay on well, and the dust-free crayons are perfect. A must-have for any playroom.
Sarah L.
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I was surprised at how much my kids enjoy it. They take turns making words and drawings—great for siblings to play together!
Sophia J.
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Bought it as a gift, and now I’m getting one for our own home. It’s creative, safe, and so thoughtfully designed. Worth every penny.
Michelle P.
Magnetic play wall Toddler mag 39"x24" (100cmx60cm) removable
Luella Playwall Tested for CPC and CE compliance, and meets applicable Australian child safety standards.
Turn an empty wall into a magnetic play zone for your child with this 3-in-1 magnetic board. Designed for everyday creativity, it works with dust-free chalk, water-based markers, and lightweight magnets.
The 3.5 mm, 9/64 inch metal sheet with PP Chalk board surface keeps it durable yet lightweight, and the surface supports light weight magnets —perfect for simple builds and play.
Stress-Free for Parents: Peel, stick, play and removable not repositionable
If you're looking for a board that can hold multiple layers of magnetic tiles, check out our Ultra-Mag Luella Play Wall 2.0.
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