Privacy policy

Effective Date: July 21, 2025

Luella Play operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Luella Play is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

Cookies and Tracking Technologies

We use cookies and similar technologies (like pixels and web beacons) to enhance your experience, enable secure checkout, analyze site traffic, and show you relevant marketing content. You can control cookies through your browser settings. For more information, see Shopify's Cookie Policy: https://www.shopify.com/legal/cookies

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. Including processing your payments, fulfilling your orders, remembering your preferences, sending notifications, arranging for shipping, managing your account, enabling reviews, and recommending products.
Marketing and Advertising. To send promotional messages by email, SMS, or mail and to show ads based on your activity.
Security and Fraud Prevention. Including authenticating your account, detecting fraudulent or malicious activity, and ensuring safe transactions.
Communicating with You. To provide support and respond to inquiries.
Legal Reasons. To comply with laws, respond to legal requests, and enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes:

With Shopify, vendors, and third parties who perform services on our behalf (e.g., payment processors, IT providers, analytics, fulfillment).
With marketing partners. For example, to support personalized ads across merchants and websites. Learn more: https://privacy.shopify.com/en
When directed or consented by you, such as via social integrations or product shipments.
With our corporate affiliates.
In a business transaction (e.g., merger, bankruptcy) or to comply with legal requirements.

Relationship with Shopify

Our Services are hosted by Shopify, which processes personal information to provide and improve the Services. Shopify may use your information for analytics and advertising across Shopify’s ecosystem. For more on how Shopify uses your data or to exercise your rights, visit Shopify's Privacy Policy: https://www.shopify.com/legal/privacy or the Shopify Privacy Portal: https://privacy.shopify.com/en

Third Party Websites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for their content, security, or privacy practices. You should review their privacy policies before submitting your personal information.

Children's Data

Our Services are intended for use by adults. Although we sell children's products, our website is not directed to children under the age of majority. We do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us to request deletion.

As of the effective date of this policy, we do not knowingly "sell" or "share" (as defined by applicable law) personal data of individuals under 16.

Security and Retention of Your Information

We use administrative, technical, and physical safeguards to protect your data. Payment information is transmitted via secure SSL encryption. However, no method is 100% secure. Avoid sending sensitive information through unencrypted means.

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on where you live, you may have rights including:

Right to Access/Know
Right to Delete
Right to Correct
Right to Portability
Right to Opt-Out of Sale or Targeted Advertising

You can exercise these rights at https://privacy.shopify.com/en or by contacting us directly. If your browser sends a Global Privacy Control signal, we will treat that as a valid opt-out request where applicable.

Managing Communication Preferences

You may opt out of promotional emails by using the unsubscribe link in our messages. We may still send transactional emails related to orders or account activity.

Complaints

If you have complaints about our use of personal information, contact us. You may also have the right to appeal or file a complaint with your local data protection authority.

International Transfers

We may transfer your personal data outside your country of residence. For transfers out of the EEA/UK, we use Standard Contractual Clauses or rely on adequacy decisions.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for legal reasons. Updates will be posted with the revised "Effective Date" above.

Contact

If you have questions or wish to exercise your privacy rights, contact us at:
support@luellaplay.com
3422 Old Capitol Trail, Wilmington, DE, 19808, US