Luella Play

What grandma needs to know before buying a playwall

Beautiful for your home. Fun for your kids. Here's everything you need to know before you buy.

By Jessica M.

Last Updated Mar 3.206

What Can it 
Actually Do?

60% more play space than an easel

No adjustments. No waiting. Kids can play together while saving 100% of your floor space. Available in multiple colors to match your room design.

 

A beautifully designed arch that works as a chalkboard, pegboard, magnetic board, and drawing easel—all in one—and doubles as cheerful wall décor to brighten up your playroom.

 

- Magnetic letter & number games
- Drawing and doodling together
- Building with Magna-Tiles and magnetic shapes
- Spelling, writing practice, simple maths
- Daily routine charts and reward systems
- Hanging homework and leaving notes

 
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A Family 
Command Centre That Looks Good

Think of it as a beautiful pegboard for your child's life. Homework goes here. The reward chart lives here. The daily routine is written here. One spot that keeps things organised — and actually looks cute doing it.

"I hang my son's homework here and we draw on it together when he's bored. It's become our favourite corner of the house."

Something for 
Every Child

Drawing, card games, reading, writing, maths, magnetic tile building — whatever your child is into, there's a way to do it on the wall. It meets every child where they are.

What Drawing Tools
Actually Work on It?

We tested everything so you don't have to. Here's the verdict:

✓ Water-based chalk — works great

✓ Water-based / magic markers — works great

⚠ Posca water chalk markers — works, but may leave a very faint mark over time

⚠ Whiteboard markers — mixed results, some stain. Stick to water-based markers to be safe.

Not All Magnetic Wall Decals Are the Same

All brands use the same smooth PP front.
The difference is what's inside.

The metal sheet, which serves as the middle layer, is the key component that provides the wall with magnetic strength, and its thickness is crucial. Most brands offer sheets that measure between 3.5 and 4.5mm, providing moderate magnetic strength suitable for everyday lightweight activities such as letters, shapes, and animals. This thickness is both lighter and more affordable, making it a popular choice among consumers. However, it tends to struggle with heavier 3D magnetic toys—if your child prefers to engage with Magna-Tiles or 3D magnetic cubes, this thickness may not support the weight as effectively. For enhanced magnetic play, a 5.5mm sheet is recommended; it is heavier and more expensive but offers significantly improved magnetic strength, unlocking a new realm of 3D building and tile play on the wall. Our brand offers two magnetic strength options and three types of adhesive for you to choose from. Please check the product description for more details.

Regarding adhesive backing,
there are three options available

Removable

Product weight

Stickiness

1 Uni-felt backing

Uni felt backing (white color), which is soft and provides a slight grip on somewhat rough surfaces, and is marketed as restickable, though it can still damage paint and may not adhere reliably 

on all wall types.

2 Textured 
PVC backing

Textured PVC backing (dark grey color), which offers a strong hold and less damage upon removal, but is less adaptable to rough surfaces.

3 Flat PVC backing

Flat PVC backing (black color) , the lightest and smoothest option for flat walls, though it tends to lose adhesion more quickly if repositioned multiple times and work with limited kind of wall paint type.

Which Walls Work,
and Which Don't

Not every wall is suitable — and knowing yours before you apply saves a lot of frustration.

 

Avoid these surfaces:

🚫 Specialty or anti-stain paint — repels adhesive, decal won't bond properly

🚫 Heavy texture or wallpaper — gaps prevent flat contact, weakens hold

🚫 Peeling or aged paint — adhesive pressure can lift and worsen existing damage

 

A heads up: Even on suitable walls, flat white and matte paints are more delicate — some minor marks on removal are possible. This is true of any wall-applied product, not specific to any brand.

 

Quick wall test: Take a roll of clear tape and press the rounded edge of the roll firmly against your wall. Stick a strip of tape flat onto the wall about 4 inches long. Leave it for a few hours — if the tape stays in place, your wall is good to go.

 

If your wall isn't playing nice — here's the fix:

We design every magnetic play wall with care and high-quality materials, but wall paints, textures, and finishes vary widely from home to home. If the decal isn't holding well on your wall — particularly common with certain wall types in the US — we recommend using adhesive for a secure fix.

Product Recommendations by Market

United States: Gorilla Heavy Duty Construction Adhesive (available in 2.5 oz or 7 oz tubes) can be purchased at Home Depot, Lowe's, or Amazon.


Australia: Selleys Liquid Nails Fast Grab (95g tube) is available at Bunnings Warehouse or Mitre 10.

Helps Your Child
Learn Letters 
Every Day

When letters are on the wall — visible and touchable every single day — children absorb them naturally. No flashcards. No pressure. Just daily exposure through play, which research shows is one of the most effective ways to support early literacy.

Encourages Independent Play

Open-ended, no right or wrong way to play. Children stay genuinely engaged on their own — which means you get a moment to yourself.

 
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Safe and Parent-Approved

mooth PP surface. No sharp edges. Non-toxic materials. Easy to clean. Built for the people who matter most — and the parents watching over them.

Common questions

What kinds of magnets and drawing tools can I use on the PlayWall? 

Use lightweight magnets (magnetic letters, small shapes) — not heavy metal blocks or oversized magnets, which may not adhere well. For drawing, use our dustless, non-toxic crayons (included) and you may also use washable markers or any water-based paint and markers(if compatible with the surface). For whiteboard marker you can test it first as some brand are harder to remove and leave some stains.

How long does shipping take?

We ship our products domestically from the United States and Australia.


USA orders: typically arrive within 3–5 business days.

Australia orders: usually arrive within 5–7 business days.
All orders are shipped with tracking, and you’ll receive a confirmation email once your package is on its way.

How do I clean or maintain the PlayWall?

For daily cleaning, use a soft, damp cloth or baby wipes. For tougher marks, you can use a mild whiteboard cleaner or eraser, but always test a small inconspicuous area first. Avoid abrasive scrubbers or harsh chemicals.

Most of our customers are returning parents. They loved it, and came back for another — or to gift one to a friend.

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